About Blether Media

Blether Media is a social media marketing agency founded by Kyle and Jill MacRae, based in Glasgow, Scotland. We offer training, consultancy and strategies to companies and the third sector (charities and voluntary organisations)

Kyle worked as a technology journalist for 10 years before launching Scoopt, the world’s first citizen journalism picture agency, in July 2005. Scoopt was an early, successful experiment in social media (before the term was in vogue and before Facebook, Twitter, YouTube and other social sites were big news).

Together with Jill MacRae, his wife and Scoopt co-founder, Kyle built an international brand on a marketing budget of virtually zero. How? By listening to people with an interest in citizen journalism, by engaging with and adding value to relevant conversations, by offering first-class user support, by exploiting media interest, and by making it easy for supporters to evangelise the business to their friends and contacts.

In short, by running a successful social media marketing strategy.

Kyle and Jill sold Scoopt to Getty Images, the world’s biggest image company, in 2007. They didn’t know what to do with it.

Hiring

Blether Media is a growing company. If you have a burning desire to work with us, please get in touch and tell us why.