About Blether Media

Blether Media is a social media marketing agency founded by Kyle and Jill MacRae, based in Glasgow, Scotland. We offer training, strategy and online video services to companies and the third sector (charities and voluntary organisations)

Kyle worked as a technology journalist for 10 years and Jill had a career spanning sixteen years in the not for profit sector before they launched Scoopt, the world’s first citizen journalism picture agency, in July 2005.  Scoopt was an early, successful experiment in social media (before the term was in vogue and before Facebook, Twitter, YouTube and other social sites were big news).

Kyle & Jill built an international brand on a marketing budget of virtually zero. How? By listening to people with an interest in citizen journalism, by engaging with and adding value to relevant conversations, by offering first-class user support, by exploiting media interest, and by making it easy for supporters to evangelise the business to their friends and contacts.

In short, by running a successful social media marketing strategy.

Kyle and Jill sold Scoopt to Getty Images, the world’s biggest image company, in 2007. They didn’t know what to do with it.