Until now, a Facebook Page has been essentially a destination site. When somebody ‘likes’ your page, they see your updates in their own newsfeed (hurrah). If they comment on your Page wall, you can engage with them there (hurrah #2). But there was little you could do to go out and find an audience. This [...]

For my sins (the main sins being loyalty to my old publisher and anything for a quick buck), I’m currently writing a new edition of a Haynes manual: Using Your Computer: The Beginner’s Guide. Which begs the question: having written 12 or more (I lost count) of these Haynes manuals, why haven’t I written a [...]

It’s good to see our latest book trailer video on the German publisher Galiani’s website here. Great fun to shoot and edit (hey, I can do umlauts now!) and über-kudos (see?) to Ashleigh, Chris’s lovely girlfriend, for throwing herself into the role. And to Heleen Kist for finding a dress on eBay that matched the [...]

We were asked by a (shall remain nameless) restaurant to develop a social media marketing strategy to pull in new business. Our advice? Three words. Change the chef. Why? Because while we saw plenty of opportunity to get people through the door, nobody would evangelise the food. Nobody would tweet a picture of their steak. [...]