Ok, I have a Facebook Page – now what? Nobody knows about it.

The short answer:

Post lots of really interesting and engaging content and people will share it with their friends.

The problem was that you couldn’t take your Page into the wider world of Facebook to talk to people.

This has changed. It’s still all about the content but Facebook now lets you use your Page (almost) as if it’s a personal profile. You can, for instance, post on another Page’s wall as your Page rather than having to use a personal profile.

So, for example, if your Page is about your Glasgow restaurant, there are dozens of other non-competing Glasgow- and food-related Pages on which you should be visible. Why? because fans of those Pages may well be interested in you. You can cross the right radars and find ready-made audiences.

There are stacks of other changes to Facebook Pages, some cosmetic and some significant. We’re planning to run an intensive two-hour course on making the most of the new Pages, including custom landing pages*. The cost is likely to be £50 (bargain!) here in our Govan cells. No dates yet but please get in touch to register your interest.

*A custom landing page is the first thing a new visitor sees when they visit your Facebook Page. It’s completely customisable and it’s a terrific opportunity to grab people’s attention and interest. If they choose to like your page, they’ll be taken straight to the wall on their next visit. Here’s an example – on which you can see our very own Chris in a decidedly dodgy shirt :)

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